Wednesday, February 15, 2012

How to choose music for a retail store?

Have thus far found:

Unfamiliar music makes customers shop longer. Slow music results in slow customer movement Consumers react more positively when there is continuity and coherence in an atmosphere design (for example relaxing lavender scent with slow paced music) Peak arousal is in music that is either very relaxing or very exciting. The more pleasure and arousal from the music, the more they wanted a buyer-seller interaction.



Any other suggestions?

How to choose music for a retail store?
What type of business are you in? That is the first step in getting the right mood for you music. For example, I own a women's boutique called "Gypsy's A Boutique" and we sell unique one of a kind apparel as well as casual to special occasion dressing, but in looks that you would not find at a department store.

Our store has a mood that is playful %26amp; very fun just to come in %26amp; look around, very relaxing without the sleeply aspect that can come from a too relaxed mood.

So we play music that has that kind of feel to, Rod Stewart's Songbird series, Boys from the 50's, Lorenna Mckennitt(celtic), Nora Jones %26amp; some French cafe type music. All of the above music has so made an impact on my clients that we tend to keep copies on hand to sell as it gives the kind of mood that clients like. No head bashing, no drum pounding, to where they leave due to a headache from the music.

So take the tone from the type of store you have %26amp; it will fall into place as you want to keep the mood going in all that you do. Good Luck


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